Wallplay Activations

Wallplay Activations

Located on the high profile corner of Orchard and Delancey Street in New York City’s Lower East Side, Wallplay‘s temporary activation space reached millions of visitors both online and offline.

Offering additional venues like The Hole Gallery storefront, Wallplay’s unique approach was a perfect fit for Cement’s network of cultural leaders like Warp Records and XL Recordings.

Cement’s founder worked directly with Wallplay to secure pop up retail experiences for hyped skate brand Rip n’ Dip, the launch of FKA twigs’ “LP1” (with a 1 week exclusive pre-sale), Jamie XX’s “In Colour,” and Squarepusher’s “Damogen Furies.”

Attracting press from top publications like Complex Magazine, Pitchfork, FACT Magazine, Hypebeast, The FADER, W Magazine, Pigeons and Planes, and High Snobiety, these activations reached tastemakers and influencers worldwide.


Jamie xx

Accompanying Jamie xx’s sold out Terminal 5 NYC concert, the artist’s label, Young Turks, partnered with A-1 Record Shop to operate a crate-diggers paradise inside The Hole Gallery’s storefront. Painted in the style of the electronic artist’s June 2015 release, “In Colour,” exclusive signed merchandise and records from Jamie xx, along with selections from the Young Turks catalogue were sold. Additionally fans could browse Jamie’s favorite second-hand records, which included albums from Tim Sweeney (Beats in Space), Mike Simonetti (Italians Do It Better), and Ethan Silverman (Terrible Records).

FKA twigs

Placing Jesse Kanda, the artist responsible for FKA twigs’ “LP1” album cover, at the center of an immersive gallery experience, Wallplay introduced twigs’ 10 song release on a global scale. Powered by SONOS, “LP1” played on a continual loop as visitors experienced FKA twigs’ universe. Kanda, who manipulated photos of twigs in a surreal style, perfectly captured the critically-acclaimed musicians’ personality.

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