Alejandro Ingelmo – E-Commerce Music Playlisting

Alejandro Ingelmo – E-Commerce Music Playlisting

High-end shoe designer, Alejandro Ingelmo, needed a creative approach for driving new consumers to its recently revamped e-commerce platform. While speaking to existing brand loyalists through social media platforms, music artists were engaged to share the brand’s Spotify playlist across their own channels. The campaign resulted in 250,000 weekly impressions beyond Alejandro Ingelmo’s own reach. Highlighted partners included Mute Records and Astralwerks Records. Results below.

 

 

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